Building an older adults fitness program

Do you want to run older adults classes but don't know where to start?
Or you think that you can't make money from seniors classes?
Or don't have instructors who can teach?
We are here to help!

An older adults fitness program is one created specifically for the 50+ age group. As our population ages it is even more important that we provide dedicated older adults fitness programs in our fitness and recreation centres that are appropriate, but also profitable, and we are here to help you do just that!

A great older adults programs needs a wide range of classes that are suitable for a wide range of fitness levels. It's important that fitness instructors teaching in your older adults program are also skilled and experienced in working with the older adult population. And this doesn't mean just completing a module in their Cert IV when they first qualified! Specialised training equips your instructors to provide the necessary care and hands-on support that participants in this age group need. The aim is to give participants the physical benefits of a fantastic workout, as well as the mental benefits of connecting with others, learning, and growing.

The social aspect of an older adult program is just as important as the exercise. A healthy older adults program nurtures lasting friendships between participants, and with their instructors, that offer critical support and encouragement to those in need.

It's also important to be aware of the changing needs and considerations for older adults when you develop your fitness program, in terms of facilities, equipment, communications, and interactions.

While it sounds a lot, and it is, these are all areas that we can help you with! We want to see every fitness centre have a thriving older adults program that is inclusive and inviting, and building strong and healthy older adults that are active in their community. We can work with you step by step to assess, design, develop, train and deliver a fantastic program that will reach a growing need in our communities.

Let's talk today about how you can get started. Get in touch with Carol via our Contact page and let's begin the journey together.

We work with you to:

  • Assess where you are at and the resources you have an offer

  • Design a program that suits your budget and your facilities

  • Develop a marketing strategy to reach more older adults

  • Provide specialised older adults training for fitness instructors

  • Determine pricing that is feasible and profitable

  • Set goals for the development and delivery of your older adults program

  • Deliver training for facility staff who communicate with older adults

  • Develop standards and review strategies to maintain a quality program

  • Develop plans for social activities